Tuesday 15 January 2013

Market Research on Media Institutions

Magazines in the UK are produced by different companies, here are two of the larger producers:

Bauer Media

Bauer Media contribute to the media through many different channels including magazines, television and radio. The genre of magazines they produce are varied and they don't follow a particular trend. Magazines produced by Bauer include Match!, Digital Photo and Classic Bike, as you can see, a broad range. The music magazines produced by Bauer are 'Q' and 'Kerrang!'. This shows us the that the demographic for Bauer Media is very broad and they reach an audience of all ages and classes and tastes.

IPC Media

IPC Media supply mostly websites and magazines. The magazines mostly cover lifestyle, culture and home. This shows a diverse production line. The music magazine they do produce is 'NME', a magazine that is difficult to categorize in terms of genre. I would judge IPC Media to have a slightly more mature demographic, yet still relatively open and flexible. 

No comments:

Post a Comment