Pitch Feedback

I pitched my idea for my music magazine to a group of people and recieved both positive feedback and constructive criticism.

Here is the positive feedback:

"Good idea to challenge stereotypes"

"Good name, good price"

"Good idea for double page spread challenging stereotypes in the genre; good price for a monthly issue"

Here is the negative feedback:

"Colour scheme sounds a little off or obscure"

"Have research behind certain ideas"

"Don't like the name, maybe consider a change? It is, however, amusing"

What are the Strengths of the Pitch?
The pitch went relatively smoothly. I felt I spoke confidently and was clear when I spoke. I think I responded to questions well and accepted constructive critisicm strongly. The comments told me my idea for a double page spread was definately a strong point of my pitch. The feedback also told me my price was very reasonable and it can be backed up by my research. Interestingly, I recieved both positive and negative comments on the name of the magazine, 'Drip Drop'.


What are the Weaknesses of the Pitch?
I did originally forget to mention one of the key points of my pitch, the price, but as soon as I realised I corrected my error. One key weakness, as supported by one of my comments, was a lack of research or mentioning of reasearch to back up my ideas and decisions. The other two comments I recieved were very much subjective and down to personal opinion.

What are the Strengths of the Planning?
My survey provided me with a platform to back up my ideas and helped me make decisions on key things, such as price, genre and features.  

What are the Weaknesses of the Planning?
In hindsight, I should have researched my double page spread more and had more evidence to back up ideas behind it. I also probably should have analysed more magazines of the same genre so my magazine would be able to take inspirition from similar concepts.

Survey Results - How much would you be willing to pay for a magazine?

This graph shows the results from my questionnaire on SurveyMonkey. These are the results for the question: 'How much would you be willing to pay for a magazine?'.

The results to this question show a solid spread of answers but the category that just comes out on top is '£3.00-£3.99' and therefore I should consider placing my magazine on the market for the upper end of this range, maximizing profit margins and still satisfying customers.

Survey Results - Where do you buy your magazines?

This graph shows the results from my questionnaire on SurveyMonkey. These are the results for the question: 'Where do you buy your magazines?'.

The results show that a large number (66%) of the people that took my survey buy their magazines from supermarkets, and therefore I should consider aiming to place my magazine in supermarkets and also potentially newsagents.

Survey Results - Which music magazines, if any, do you read?

This graph shows the results from my questionnaire on SurveyMonkey. These are the results for the question: 'Which music magazines, if any, do you read?'.

The results to this question show that NME and Rolling Stone are the two most read music magazines as regards to my survey takers. The styles of these magazines should be taken into account when considering the style of mine as the majority of the people that took my survey fall in to my target audience.

Survey Results - What attracts you most to buy a magazine?

This graph shows the results from my questionnaire on SurveyMonkey. These are the results for the question: 'What attracts you most to buy a magazine?'.

The results show that interviews, images and offers are key things to place on the front cover of my magazine in order to attract buyers.

Survey Results - What genres of music do you enjoy?

This graph shows the results from my questionnaire on SurveyMonkey. These are the results for the question: 'What genres of music do you enjoy?'.

The results here were also quite spread. 'Dance' received the most votes closely followed by 'rock'. 'Hip Hop' and 'RnB' are two genres that could be merged in a magazine and therefore should also be considered as a highly sought-after option for my magazine.

Survey Results - What genres of magazine do you read?

This graph shows the results from my questionnaire on SurveyMonkey. These are the results for the question: 'What genres of magazine do you read?'.

Again here I saw a spread of results, with fashion coming out on top. This could be explained by the fact more females took my survey than men. Having decided on a music magazine, I will perhaps have to look at the concepts that make other rival genre magazines attractive.

Survey Results - How often do you read magazines?

This graph shows the results from my questionnaire on SurveyMonkey. These are the results for the question: 'How often do you read magazines?'.

The answers here were relatively well spread, but we did see 10 pick the option of 'slightly often'.

Survey Results - How old are you?

This graph shows the results from my questionnaire on SurveyMonkey. These are the results for the question: 'How old are you?'.

The survey results show that 13 people in the age bracket of 0-16 took the survey, 5 in the 17-24 bracket and 3 in the 50+ bracket. This suggests that the age group to aim my magazine at is likely to fall somewhere between the 0-16 and 17-24 categories.

Survey Results - Are you male or female?

This graph shows the results from my questionnaire on SurveyMonkey. These are the results for the question: 'Are you male or female?'.

The results show that 8 males and 10 females took my survey. 3 chose not to answer the question. This suggests a fairly even split in gender and I may consider this when deciding whether to aim my magazine at a particular gender or not.